As long as there are human beings there shall be a society… and hence an economy. As long as there are economic activities there shall be the need for marketing … and hence for marketers. All activities directed at satisfying needs and wants through a value exchange process, collectively, is Marketing.
To be a successful marketer you need to be a good psychologist, a good anthropologist, a good economist, a good sociologist, and above all be a responsible global citizen.
A marketing specialist has a very diverse choice of career options from the run of the mill FMCG companies to white goods companies, brown goods companies, hardware companies, software companies, pharma companies, food and agriculture companies, financial products and service companies and even NGO’s and charitable organizations working for a cause. Good marketing specialists are always in demand. Marketing is popular business management courses in bangalore
Training to be a marketer is a challenging and exciting journey. Marketing requires you to have a combination of many personality traits and characteristics. You need to have excellent communication skills, you need to be creative and self-motivated, you have to have the ability to work well in teams, you should be very detail oriented, a planner who is also open to last minute changes, you need to be a leader sometimes and a supporter other times when necessary, you need to know how to stay in the know of the trends, be optimistic, able to understand your consumer, and so on.
Even in marketing, there are umpteen specializations that one can choose depending on one’s aptitude and personality- Agricultural and Rural marketing, Advertising and Brand management. Product marketing, Services Marketing, Market and Consumer behaviour research, International Brand management, Digital Marketing including Content Marketing, Search Engine Marketing, Social Media Marketing and… so on!! Looking for admission top business schools in Bangalore, then visit AdarshAIMIT.
Explore and find your calling!!